I imagine this is what @wired magazine's design team went through when they were designing the Wired tablet app. I mean, you got one of the most amazing magazines ever. It's techy, the iPad and tablets are techy. You've got compelling content that speaks to the hearts of the people who will be using these products.
You have an opportunity to reinvent the magazine and save journalism from the brink of existence. You take all the thoughts you've had about interaction and the web and technology and what it is to be a human in the greatest age of our race.
And you come up with page turning.
Nice work boys. You really did it. Douchebags.
